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About Us


Wendy Briggs and Jeff Sandquist met in student government at the University of Arizona in the 1980s, and after law school reconnected as attorneys working in the government relations department in the Phoenix office of a large law firm in the early 1990s.


Their boss and mentor, Bob Fannin (son of a former Governor, U.S. Senator and political legend Paul Fannin) was the preeminent Arizona lobbyist at that time. When Bob left the firm in 2006 to become a U.S. Ambassador, Wendy and Jeff were ready to follow his example of excellence in government relations. 

Wendy and Jeff founded Veridus in 2008 with a small team and a big vision: to become the most effective and respected public affairs firm in Arizona - offering much more than just top lobbying services.

To achieve this vision, they knew they had to create a large, bi-partisan team filled with top talent that could engage at all levels of government in a multi-disciplinary manner. In addition to adding excellent lobbyists, they also found top talent to provide Communications, Procurement and Strategic Consulting services. 


Today, Veridus is the largest and most effective public affairs firm in Arizona, but Bob Fannin’s example of humility, honesty, obsession with client succcess, work ethic and deep relationships with community leaders can be seen in everything Veridus does and is.

Why Work with Veridus?

Veridus Relationships

Trust and Integrity

—We embrace the highest ethical standards and always put the reputations of our clients first.

Strategic and Proactive

—By taking a comprehensive approach to problem solving, Veridus helps clients develop the tools to influence the process and manage risk on a continual basis.


—Our relationships on both sides of the aisle enable us to extend the reach of our efforts regardless of the issue.


—We are completely dedicated to our clients and work tirelessly to help achieve their goals.

Our long-term relationships

—With over 100 years of collective public affairs experience, our team has built deep relationships with the leaders, policy makers and gatekeepers in politics, business and the media. We did this by being honest brokers who can be trusted to provide accurate information and deliver results in even the toughest of situations. 

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